Torodyn is a B2B marketing agency for manufacturers and power systems companies. We turn engineering depth into demand from the consultants, EPC contractors, OEMs and procurement teams who decide what gets bought.
Based in Bengaluru. Working with industrial companies selling across India, the Middle East, Africa and Southeast Asia.
By the time an RFQ lands, a consultant has already written the specification and named the approved makes. If you aren't one of them, you're quoting on price.
Design engineers, EPC project managers, plant heads, quality, procurement and finance all weigh in. Each needs a different kind of proof, and none of them want a sales pitch.
A switchgear or transformer order can take a year from enquiry to purchase order. Campaigns judged on 30-day lead counts miss almost everything that matters.
Torodyn is built around how orders actually move: we aim to put you on the approved makes list before the tender opens, and keep you there until the purchase order is signed.
Seven services, run as one program. Most clients start with positioning and one or two demand programs, then add the rest as the pipeline grows.
We turn test reports, ratings, certifications and reference projects into a clear reason to choose you over the three makes you're usually compared with.
Messaging framework, competitor spec comparisons, sales narrative
Application notes, sizing guides, calculators and product pages written for the searches engineers actually run, reviewed by your own engineers before they go live.
Application notes, selection tools, datasheets, website
Named-account programs aimed at the consultants, EPCs, utilities and OEMs on your target list, coordinated week by week with your sales team.
Target account lists, LinkedIn and programmatic ads, personalised outreach
Meetings booked before the show opens, a booth story that works in eight seconds, and follow-up that doesn't stop the Monday after ELECRAMA, IMTEX or Intersolar.
Pre-show outreach, booth content, technical seminars, post-show nurture
Finding, onboarding and activating dealers and distributors, with co-branded material and lead routing that gives them a reason to push your brand.
Partner recruitment, dealer kits, training, local campaigns
Tracking upcoming utility, PSU and EPC tenders, and preparing pre-qualification dossiers and reference files well before the bid window opens.
Tender tracker, pre-qualification kits, reference project files
CRM setup, enquiry routing and dashboards in Zoho, HubSpot or Salesforce, so marketing is measured in RFQs and orders rather than impressions.
CRM configuration, lead scoring, pipeline reporting
We only work with manufacturers and power systems companies. It means we already know your buyers, your trade shows, your certifications and why your sales head doesn't trust marketing leads.
For component makers, contract manufacturers and machine builders who sell to OEMs.
OEM sourcing heads, supplier quality engineers, R&D and plant heads
Approved vendor lists, reducing anchor-customer risk, export RFQs
For companies that generate, convert, protect and move electricity.
Electrical consultants, EPC contractors, utilities and DISCOMs, data centre developers
Consultant specification, tender pre-qualification, dealer growth beyond metros
Nobody wakes up wanting more LinkedIn posts. These are the six briefs we hear most often, and what we build for each.
| You want to | What we build | What should change |
|---|---|---|
Get written into consultant specifications |
Specification text and drawing library, consultant mapping, technical roadshows and CPD-style webinars | Your make appears on approved lists before tenders are issued |
Win more utility and PSU tenders |
Tender tracking, pre-qualification dossiers, type-test and reference project files ready to submit | Earlier bid decisions and fewer technical disqualifications |
Launch a new product line |
Datasheets, 3D explainer, application notes, sales training and a launch campaign to named accounts | Sales has something better than a PDF to send, and a list of who to send it to |
Enter an export market |
Market-entry research, a localised website, distributor search and a trade show program | A shortlist of distributors and your first qualified export RFQs |
Depend less on one big customer |
Ideal customer profile across new sectors, a target list of OEMs, and an account-based program to reach them | Pipeline spread across sectors, so one customer's slowdown isn't yours |
Fill idle plant capacity |
A capability showcase by machine and tolerance, RFQ landing pages and outreach to sourcing teams | More RFQs that actually match your machines, materials and batch sizes |
Four companies, four very different briefs. Each result is measured the way their sales head measures it.
Kaveri Transformers, Coimbatore. Distribution transformers.
We built a tender tracker across 38 DISCOMs, pre-qualification dossiers for each, and a reference project library organised by rating and region.
Axiom Castings, Hosur. Ferrous and aluminium castings.
A capability site organised by alloy, weight range and certification, and an account-based program to 180 OEMs outside automotive.
Suryantra Power Electronics, Ahmedabad. Solar inverters.
Dealer recruitment campaigns in five states, a vernacular installer training program, and local lead routing so dealers got enquiries, not just stock.
Four stages. The first two take about six weeks and are fixed-fee, so you see our thinking before you commit to a retainer.
Weeks 1 to 3
Interviews with your sales team, engineers and five customers. A win-loss review, and a map of accounts and competitors.
Weeks 3 to 6
Positioning, messaging and a proof library: test reports, reference projects and calculators your buyers can check for themselves.
Month 2 onwards
Campaigns to named accounts, content, events and channel programs, run alongside your sales team rather than handed over to it.
Every month
A pipeline review with your sales head: specifications, RFQs, quotes and orders, account by account. We cut what isn't working.
Your monthly report reads like a sales review, because that's who it's for. Clicks and followers appear only when they explain a movement in the numbers on the right.
Power systems, 8 min read
What we learned from interviewing 40 consultants about the lists they copy from project to project.
Manufacturing, 6 min read
Engineers open it before they open your website. Here's how to make it do more than list ratings.
Events, 5 min read
A six-week pre-show plan that fills your booth calendar with accounts that are already in your target list.
We'll come back within two working days with a 45-minute pipeline review: where your orders come from today, and where the next ones could.